Bachelor of Marketing Emphasis

The Bachelor of Marketing Emphasis at Concordia University of Edmonton is an undergraduate program focused on developing skills in marketing strategies, consumer behavior, digital marketing, and brand management. The program combines theoretical knowledge with practical skills, preparing students for careers in advertising, sales, and market research. It is important because it helps businesses connect with consumers, drive growth, and enhance brand presence in competitive markets. Graduates contribute to shaping marketing campaigns, influencing purchasing decisions, and driving business success. Their work impacts global commerce by fostering innovation, increasing consumer engagement, and promoting sustainable, ethical marketing practices worldwide.

Who can Choose this program?

It can help to have a solid background in business, marketing, communication, or psychology.

Additional Information

CategoryDetails
Scope of the programCareers in marketing management, brand management, advertising, public relations, and sales are common among recent graduates. Their proficiency in consumer behavior, market research, and marketing concepts enables them to tackle a wide range of tasks pertaining to advertising campaigns, sales strategies, brand creation, and market analysis. Many graduates also pursue postgraduate courses in marketing, business administration, or related professions in order to focus on specific areas such as sales management, market research, or digital marketing. With a focus on understanding consumer behavior, increasing brand recognition, and assisting businesses and organizations in their endeavors, the degree offers a strong basis for a rewarding career.
Program entry requirementIntermediate Certificate or Higher Secondary School Certificate
Required GPAa minimum overall average of 60%
GRE RequiredN/A
GMAT RequiredN/A
Application Process1. Register for an Online Application: To start your application, create an account on the university’s application portal. This will give you access to the online application form. 2. Start the Application Process: Once registered, start filling out the online application form. The process is simple. 3. Complete the Application Form: Fill out the form with proper and complete information about your academic background, personal details, and program preferences. This will help them to better understand your qualifications. 4. Upload Required Documents: Use the portal to submit the necessary documents online, which may include: • Official Transcripts: Submit official transcripts from any institutions you have attended. • Standardized Test Scores: If applicable, upload your English language test score reports. • CV or Resume: Provide an up-to-date CV or resume that highlights your educational and professional experience. • Statement of Purpose: Write a statement detailing your goals for the program, research interests, and reasons for applying. • Letters of Recommendation: Arrange for two recommenders to submit letters of recommendation through the portal, based on their knowledge of your academic capabilities.
Available Scholarshipshttps://studyabroadupdates.com/concordia-university-of-edmonton-scholarships-undergraduate/
Program accreditationN/A
Living expensesStudent residences: 250 – 625 CAD/month. University-arranged homestays: 400 – 800 CAD/month. Rent & share an apartment: 300 – 700 CAD/month, prices for rent depend on location and facilities. If you choose to rent a studio/one-room apartment, you can pay over 1,000 CAD/month.
Visa Process Details1. Completed application form (IMM 1294). 2. Acceptance letter from the university. 3. Proof of funds showing you can cover your living expenses and tuition fees. 4. Bank statements. 5. Educational documents or evidence of sponsorship (if applicable). 6. Medical examination report from a doctor authorized by immigration. 7. Police clearance certificates from your country of birth and from any other countries where you have lived for six months or more in the past five years. 8. Passport-sized photographs. 9. Payment for the study permit application fee (currently 150 CAD). 10. Custodian Declaration (IMM 5646) (if applicable), required if you are a minor, must be signed by your custodian in Canada.
Part timeworkYou can only work 20 hours a week as a student with a study permit during a regular academic semester. During planned breaks, such as summer or winter holidays, you can work 40 hours a week.
Post-study work opportunityDepending on the length of the course, a post-study work permit in Canada allows you to remain in the country after finishing your studies for a maximum of three years. After graduating, those who wish to pursue further education can apply for a visa and study in Canada.

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