Master of Economics & Business Administration in Marketing, Social Media, & Digitalization

University of Southern Denmark
Economics & Business Administration in Marketing, Social Media, & Digitalization
Masters
Business & Management
Public University
Denmark

This master’s programme at SDU Esbjerg prepares students to become marketing managers with strong digital and social media expertise. It combines advanced management and marketing with social media and digitalisation, and it includes a strong data analysis component. The programme is organised in quarters, with students taking two subjects per quarter. Project work is built into nearly all classes. The page does not state the language of instruction or the duration, although the page itself is available in English and Danish.

Course Details

Category	Details
Time	Full Time
Campus	Esbjerg
Duration	2
Deadline-Date	01-September,01-February,
Fee Per Year	8500
Application Fee	100
Currency	euro
Intake Link	https://www.sdu.dk/en/uddannelse/kandidat/optagelse/non_eu_admission
Deadline Link	https://www.sdu.dk/en/uddannelse/kandidat/optagelse/non_eu_admission
Intakes	February
Program language requirement	English level B When applying for a programme with an English language requirement, you must prove your English language proficiency in one of the ways listed below. Important Update: New English Language Test Requirements for September 2026 Intake Starting with the September 2026 intake, the English language test requirements have changed: TOEFL iBT or iBT Home Edition Minimum total score: 83, No section scores below 20, Test must be taken within the last 2 years Accepted: TOEFL iBT Special Home Edition Not accepted: MyBest scores or TOEFL Essentials IELTS Academic Minimum overall band score: 6.5, No section band score below 6.5, Test must be taken within the last 2 years Accepted: IELTS Academic Online Not accepted: IELTS One-Skill Retake Cambridge English Qualifications C1 Advanced (CAE): Minimum score 180, C2 Proficiency (CPE): Accepted,

Who can Choose this program?

You need a Bachelor’s degree in Economics, Business Administration, Management, Finance, Marketing, Accounting, International Business, Commercial Law (with business focus), or a closely related field.

Additional Information

Category	Details
Scope of the program	The page states that the programme offers excellent and well-paid job opportunities during and after studies, and that graduates work in renowned Danish and international organisations. The blend of marketing management, social media, digital business and data analysis points to roles as marketing managers and digital marketing specialists. Thesis collaborations with industry partners give students a way to make contact with employers before graduating. Specific job titles and further study options are not listed on the page.
Program entry requirement	To qualify for admission you need a relevant Bachelor's degree. Your degree must include a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects: Microeconomics or Managerial Economics Accounting Corporate Finance Marketing Organizational theory Statistics Methods for collection and analysis of data - statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend. 5 ECTS Theory of Science and Scientific Methodology or Bachelor thesis (minimum 15 ECTS). A thesis is defined as an independent scientific work written at the end of the study program. Additional 35 or 40 ECTS within the area of business economics and business administration, amounting to a total of at least 75 ECTS within the subject area (being marketing, accounting, finance, organization, business/operational economics and the like). A total of 10 ECTS within the subject areas socioeconomics, law and statistics besides items “statistics” and “Additional methods for analysis of data” may be included. If you hold a relevant degree, but lack one or more specific subject areas, admission to the Master's programme will require that you follow supplementary courses Pre-approved degrees You are qualified for admission if you hold a: BSc in Economics and Business Administration from SDU - gives you a legal claim for admission BSc in Market & Management Anthropology from SDU - gives you a legal claim for admission BSc in Economics and Business Administration from another Danish university BSc in Economics (Business Economics line) from SDU
Required GPA	Bachelor’s: CGPA of 2.5 or equivalent (may vary by program).
GRE Required	No. GRE scores are not listed as an admission requirement; admission is based on a relevant bachelor's degree, programme-specific requirements and proof of English proficiency.
GMAT Required	No. GMAT scores are not listed as an admission requirement for this programme.
Application Process	Application Process: University Application Documents • Completed university application form • All academic transcripts (officially translated into English or Danish) • Passport/Travel document • ID Photo • CV • LoM / SOP (Letter of Motivation / Statement of Purpose) • Proof of English/Danish language proficiency • Proof of financial support • Any other required documents depending on the University (e.g., references, medical certificates) 2. Attestation & Legalization (For Visa ONLY – Not for University Application) • Legalization of educational documents is a must for Visa Apply not for applying in University. (Depends case to case) • Attestation from IBCC, HEC and MOFA is also mandatory for Visa application but not for applying in university. (Depends case to case) 3. Visa Fee & Financial Requirements • Visa fee: 334 Euros • Bank Statement: 11k Euros • Bank statement age: 6 months old • Sponsor: Self or Parents
Available Scholarships	https://studyabroadupdates.com/danish-government-scholarship/
Program accreditation	The University of Southern Denmark (SDU) holds positive institutional accreditation from the Danish Accreditation Institution, so the degree is quality-assured and state-recognised in Denmark. The programme is offered through SDU Business School, which is AACSB-accredited.
Living expenses	Living Expenses in Denmark • Monthly Budget: Generally ranges from DKK 6,000 to DKK 10,000 (~€800 to €1,350). Copenhagen is significantly more expensive than regional cities. • Upfront Costs: Expect a heavy initial cash layout—landlords frequently require 3 months of rent as a deposit plus the first month's rent upfront. • Visa Proof of Funds: You must show access to roughly €11,000 to €13,000 in a bank account under your name to satisfy SIRI visa requirements for the first year. • Perk: Public healthcare is 100% free once you receive your CPR number.
Visa Process Details	Visa Checklist 1. Paper/Online Application Form (Online Preferred) 2. SIRI Processing Fee Receipt 3. Travel Document / Passport 4. Previous Visa History Documents (if any) 5. Recent ID Photos (recent, white background, no headwear) 6. All Academic Transcripts 7. Previous Work Experience (if any) 8. Original CNIC & Family Registration Certificate issued by NADRA (in English) 9. Police Character Certificate 10. Medical and Travel Insurance (covers €30,000 in Schengen Area) 11. Proof of English/Danish Language Proficiency (IELTS or TOEFL) 12. Verification of payment for studies provided by the educational establishment 13. Proof of Accommodation and Flight Reservation (both ways) 14. LOM / SOP 15. Financial Means Proof: Bank statement for the last six months in your own name or your guardian's name, containing funds to support your stay – €914 per month. You must multiply the amount by the number of months you will be studying in a higher educational program in Denmark (for a maximum of 12 months, approximately €11,000). However, the bank statement must not be older than 30 days. 16. The Consular might ask for additional documents if found necessary.
Part timework	Part-Time Work in Denmark • Hours: Non-EU students can work up to 90 hours per month during semesters and full-time in June, July, and August. • Average Pay: High hourly wages, typically DKK 130 to DKK 200 (~€17 to €27) depending on the sector. • Essentials: Requires a CPR number (residence registration), a NemKonto (bank account), and a Tax Card (Skattekort) to avoid a default 55% tax rate.
Post-study work opportunity	Post-Study Work Opportunities • 3-Year Job-Seeking Permit: Automatically granted or easily accessible upon graduating from an accredited Danish higher education program. • Work Rights: You can continue working part-time (90 hours/month) while searching for a career-level role. • Switching to a Full Work Visa: Once you find a full-time professional job, you can transition smoothly into a regular work permit via fast-track systems like the Pay Limit Scheme (minimum salary requirement applies) or the Positive List (shortage occupations).

What are the entry requirements for the Master's program at the University of Southern Denmark in Esbjerg?

To qualify for admission, you must hold a relevant Bachelor's degree that includes a minimum of 75 ECTS in the field of Economics and Business Administration. You must also have specific coursework in microeconomics, accounting, corporate finance, marketing, organizational theory, statistics, and methods for data collection and analysis.

What is the tuition fee for the Master's program at SDU?

The tuition fee for the Master's program is €8,500 per year. Additionally, there is an application fee of €100.

How can international students prove their English language proficiency for this program?

International students need to provide proof of their English language proficiency by taking accepted tests such as TOEFL iBT, IELTS Academic, or Cambridge English Qualifications. For the September 2026 intake, specific minimum scores are required, such as a minimum total score of 83 in TOEFL iBT.

Is it possible to work while studying in Denmark as a non-EU student?

Yes, non-EU students can work up to 90 hours per month during the semesters and full-time in June, July, and August. However, you will need a CPR number, a NemKonto (bank account), and a Tax Card to avoid a high tax rate.

What post-study work opportunities are available for graduates of this program?

Graduates are automatically granted a 3-year job-seeking permit, allowing them to work part-time while searching for a full-time position. Once a full-time job is obtained, graduates can transition to a regular work permit through fast-track systems.