Master of Global Sales & Marketing

The Master of Global Sales & Marketing at the University of Applied Sciences Upper Austria is a 2-year, 120-credit full-time master’s programme taught in English in Steyr, with February and September intakes. It sits within Business & Management and covers marketing strategy, consumer behaviour, analytics and brand management. Students combine core courses with specialised electives, and the programme builds toward a master’s thesis or research project. The University of Applied Sciences Upper Austria is a university of applied sciences with several campuses in Upper Austria. The programme is aimed at students who want a rigorous grounding in this field in an international classroom. Listed tuition is about €1,453 per year.

Course Details

CategoryDetails
TimeFull Time
CampusSteyr
Duration2
Deadline-Datetbc,31-August,
Fee Per Year1453
Application FeeMost public universities in Austria do not charge a general direct application fee, though some specific programs or entrance examinations cost around €50
Currencyeuro
Intake Linkhttps://bewerbung.fh-ooe.at/Web/Default.aspx?_ga=2.88725149.723369796.1692374401-1635495847.1692374401&_gl=1*ryclxd*_ga*MTYzNTQ5NTg0Ny4xNjkyMzc0NDAx*_ga_G8KSHJ5X01*MTY5MjM3NDQwMC4xLjEuMTY5MjM3NDQzMS4wLjAuMA..*_fplc*bTFVb0lpV2ZPRXdnZ0ZRRkVQSGZ2dkRxMGR0MEYwWEN5b2FhcG1iZEdoWVZQOCUyQml3b1lhVlRPaVA3RElHb2d5M2xXTEdESFhmJTJCbHRXJTJGNkdXWXdRWnNxTFMzMzhTTUZzeHlnSEZiQlo3R3BXR00ySlRwZ1RJOUhCRENXZlhRJTNEJTNE
Deadline Linkhttps://bewerbung.fh-ooe.at/Web/Default.aspx?_ga=2.88725149.723369796.1692374401-1635495847.1692374401&_gl=1*ryclxd*_ga*MTYzNTQ5NTg0Ny4xNjkyMzc0NDAx*_ga_G8KSHJ5X01*MTY5MjM3NDQwMC4xLjEuMTY5MjM3NDQzMS4wLjAuMA..*_fplc*bTFVb0lpV2ZPRXdnZ0ZRRkVQSGZ2dkRxMGR0MEYwWEN5b2FhcG1iZEdoWVZQOCUyQml3b1lhVlRPaVA3RElHb2d5M2xXTEdESFhmJTJCbHRXJTJGNkdXWXdRWnNxTFMzMzhTTUZzeHlnSEZiQlo3R3BXR00ySlRwZ1RJOUhCRENXZlhRJTNEJTNE
IntakesFebruary
Program language requirementEnglish at B2 level TOEFL iBT 78 IELTS (academic) 6.0 Cambridge English: First (FCE-B2), CAE (Certificate in Advanced English), CPE (Certificate of Proficiency in English), BEC Higher (Business English Certificate Higher) PTE Academic 62

Who can Choose this program?

Degree type: A relevant Bachelor’s degree from an HEC‑recognized Pakistani university. Required field(s): Business administration, marketing, sales management, international business, commerce, or a related field. Applicants with economics, communications, or industrial engineering backgrounds are also considered if they have sufficient business/marketing coursework.

Additional Information

CategoryDetails
Scope of the programGraduates of the Master of Global Sales & Marketing can find work in consumer goods, services, agencies and retail. Typical roles include marketing manager, brand manager, sales or market analyst. Graduates can pursue doctoral research or enter the job market directly. International graduates can explore both the Austrian and wider European job markets. The degree builds analytical thinking, subject expertise and the ability to work in international, interdisciplinary teams.
Program entry requirementThe entry requirements for a master's degree programm at the university of applied sciences are the completion of a simple bachelor's degree or the completion of an equivalent or higher degree (e.g. diploma degree) at a recognized foreign university. Please provide all educational documents as school-leaving certificates, diplomas and mark sheet of university studies, documentation of further education, etc. Please always upload all pages (front and back) in original language and translations, if applicable. Passport Motivational letter Curriculum vitae CV
Required GPABachelor’s: CGPA of 2.5 or equivalent (may vary by program).
GRE RequiredNo
GMAT RequiredNo
Application ProcessAdmission Checklist Completed university application form All academic transcripts (officially translated into English or German) Passport/Travel document ID Photo LOM / SOP Proof of English/German language proficiency Proof of financial support Any other required documents depending on the University Documents Legalization is must before applying in most of the universities IBCC, HEC, MOFA Attestation is also required before applying in universities. Bank Statement 10K to 12K Euros Process time 6 to 8 months
Available Scholarshipshttps://studyabroadupdates.com/austrian-government-scholarships/
Program accreditationDegree programme accredited by AQ Austria (Agency for Quality Assurance and Accreditation Austria), as required for all Austrian university-of-applied-sciences (FH) programmes
Living expensesLiving Expenses in Austria Monthly Budget: Generally estimated at €900 to €1,200 per month in mid-sized cities (like Graz or Linz), while living in Vienna usually demands €1,100 to €1,400 per month to live comfortably. Accommodation: Student dormitories are the most cost-effective option, averaging €250 to €450 per month including utilities. Private apartments or shared flats (WG) range higher. Visa Proof of Funds: To clear the student residence permit requirements, you must demonstrate access to a baseline liquidity of approximately €12,000 for one academic year (~€1,000 per month) parked in an accessible or blocked bank account.
Visa Process DetailsVisa Checklist Passport (valid for a minimum of three months after the intended stay) Completed visa application forms (signed) Two recent passport-sized photos Notification/confirmation of admission from an Austrian higher education institution Proof of health insurance coverage in Austria (30K) Proof of sufficient financial resources (€14,604 for students over 24 years old & €8,064 for under 24.) The funds have to be in a savings or bank account for at least 6 months that must bear the applicant’s/guardian’s name and be accessible from Austria. Birth certificate or equivalent document (legalized and translated) Proof of accommodation in Austria (dorm reservation, rental agreement) Academic transcripts (translated if necessary) Proof of language proficiency Police clearance certificate from the country of residence – no older than 3 months at the time of application (legalized and translated) Copy of flight ticket booking Application fees for Residence Permit (€120) & Visa-D (€150)
Part timeworkPart-Time Work in Austria Hours: Non-EU international students are legally allowed to work up to 20 hours per week during the semester. During official university holidays, students can scale up to full-time (40 hours per week). Average Pay: There is no single statutory minimum wage, but wages are regulated by sector-specific collective agreements. Typical student roles pay between €10 and €15 per hour. Essentials: Your employer must actively apply for a work permit from the Public Employment Service (AMS) before you start working. Marginal Earnings Sweet Spot: Working roughly 8 to 10 hours a week to stay below the national marginal earnings threshold (~€518/month) exempts you from standard employee social security contributions.
Post-study work opportunityPost-Study Work Opportunities 12-Month Stay-Back Window: Upon graduating with a Bachelor's, Master's, or PhD from an accredited Austrian university, you can extend your student residence permit for up to 12 months to look for a job or start a business. The Red-White-Red (RWR) Card: Once you secure a job contract matching your degree level that meets local starting salary standards, you can transition to a Red-White-Red Card for Graduates without undergoing a local labor market shortage check. Upgrading your Status: After working legally under an initial RWR card for a specified period, you can upgrade to a Red-White-Red Card Plus, which grants completely unrestricted access to the entire Austrian job market.

What are the entry requirements for the Master of Global Sales & Marketing program?

The entry requirements include a relevant Bachelor's degree from an HEC-recognized university, documentation of all educational qualifications, a passport, a motivational letter, and a curriculum vitae (CV). Additionally, proof of English language proficiency must be provided.

How much does the Master of Global Sales & Marketing program cost per year?

The tuition fee for the Master of Global Sales & Marketing program is approximately €1,453 per year. There may also be additional costs for specific programs or entrance examinations.

What are the post-study work opportunities for international graduates in Austria?

After graduating, students may extend their student residence permit for up to 12 months to seek employment. They can transition to the Red-White-Red Card for Graduates once they secure a job contract that matches their degree level.

Are there scholarships available for the Master of Global Sales & Marketing program?

Yes, there are scholarships available, including options offered by the Austrian government. More information can be found on various scholarship websites.

Can international students work while studying in Austria?

Yes, non-EU international students are allowed to work up to 20 hours per week during the semester and can work full-time during official university holidays. Employers must apply for a work permit before students can start working.

University building
Aston University

Apply now for Jan 2026

Secure your place at Aston University and begin your journey this January 2026.

Need Help?

Our admission counselors are here to guide you through the application process.

Related Articles

University of Oxford Scholarships 2027/28 – UK

University of Oxford Scholarships 2027/28 – UK

The University of Oxford is one of the world’s oldest…

Axel Adler Scholarship 2027 in Sweden

Axel Adler Scholarship 2027 in Sweden

The University of Gothenburg in Sweden offers eligible overseas students…

Eötvös Loránd University Scholarship 2027–28 in Hungary – Fully Funded Study Opportunity

Eötvös Loránd University Scholarship 2027–28 in Hungary – Fully Funded Study Opportunity

Eötvös Loránd University (ELTE) is one of Hungary’s leading universities,…

Scroll to Top