What is image optimization and why is it important?

Image optimization refers to the process of reducing the file size of images while maintaining quality. It is essential for improving website loading speed, enhancing user experience, and positively impacting SEO rankings. Optimized images can help a website load faster, reducing bounce rates and improving engagement.

How can I check the size of my images before and after optimization?

You can use various tools and plugins that provide detailed statistics on image sizes before and after optimization. For instance, you can use plugins like Smush, which shows the original file size and the size after optimization, along with the percentage of compression achieved.

What are the benefits of using lossy vs. lossless image compression?

Lossy compression reduces file size significantly but may slightly degrade image quality, making it suitable for web use where loading speed is crucial. Lossless compression, on the other hand, retains the original image quality while reducing file size moderately, making it ideal for images that require high detail.

What does the term 'keep EXIF data' mean in image optimization?

Keeping EXIF data means preserving the metadata embedded in images, such as the camera settings, location, and other details. Some image optimization tools allow you to choose whether to retain or strip this data; keeping it can be beneficial for photographers but may also increase file size.

How does WooCommerce image size affect my online store's performance?

The image sizes used in WooCommerce, such as thumbnails and product images, can impact the performance of your online store significantly. Larger images can slow down loading times, while properly optimized images enhance user experience, potentially improving conversion rates and SEO performance.