| Scope of the program | The Diploma in Business & Digital Marketing Management is intended to teach students a combination of traditional business acumen and cutting-edge digital marketing abilities. Key topics covered in this extensive program include digital advertising, social media marketing, business management principles, marketing tactics, search engine optimization (SEO), content development, and data analytics. Students prepare for active positions in the business and marketing industries as they develop their practical skills in creating marketing campaigns, using digital technologies, and spotting market trends. The opportunities for professionals holding a business and digital marketing management diploma are increasing in Pakistan. As more companies realize how important it is to have an excellent online presence, there is a great need for knowledgeable digital marketers who know their way around the internet. In Pakistan, e-commerce is flourishing, and companies in various sectors—from fashion and retail to technology and services—are looking for experts to boost online sales and raise brand awareness. Graduates can work as SEO professionals, social media strategists, content producers, digital marketing managers, and company development managers. There is a growing need for qualified digital marketers due to the emergence of new startups and the digital transformation of established companies. Business and digital marketing specialists are in high demand worldwide and are in constant demand. A key element of corporate strategy in developed economies, including the US, Canada, the UK, Australia, and Europe, is digital marketing. Professionals in digital marketing, social media management, SEO analysis, pay-per-click (PPC), and content marketing can find many opportunities in these areas. Professionals can work for international companies and global brands or even as freelancers for clients worldwide due to the worldwide nature of digital marketing. Professionals in technology, healthcare, finance, education, and entertainment can find employment thanks to their ability to analyze data and comprehend online consumer behavior, which is highly regarded. |
| Program entry requirement | Four grade 12 subjects plus English 30-1 are required for admission to university transfer programs, depending on the program of choice. The program often requires an aggregate average of at least 60%. The high school course will only be considered for admission if the candidate receives a grade of at least 50%. |
| Required GPA | 60%. |
| GRE Required | N/A |
| GMAT Required | N/A |
| Application Process | 1. Register for an Online Application:
To start your application, create an account on the university’s application portal. This will give you access to the online application form.
2. Start the Application Process:
Once registered, start filling out the online application form. The process is simple.
3. Complete the Application Form:
Fill out the form with proper and complete information about your academic background, personal details, and program preferences. This will help them to better understand your qualifications.
4. Upload Required Documents:
Use the portal to submit the necessary documents online, which may include:
• Official Transcripts: Submit official transcripts from any institutions you have attended.
• Standardized Test Scores: If applicable, upload your English language test score reports.
• CV or Resume: Provide an up-to-date CV or resume that highlights your educational and professional experience.
• Statement of Purpose: Write a statement detailing your goals for the program, research interests, and reasons for applying.
• Letters of Recommendation: Arrange for two recommenders to submit letters of recommendation through the portal, based on their knowledge of your academic capabilities. |
| Available Scholarships | |
| Program accreditation | N/A |
| Living expenses | Student residences: 250 – 625 CAD/month. University-arranged homestays: 400 – 800 CAD/month. Rent & share an apartment: 300 – 700 CAD/month, prices for rent depend on location and facilities. If you choose to rent a studio/one-room apartment, you can pay over 1,000 CAD/month. |
| Visa Process Details | "1. Completed application form (IMM 1294).
2. Acceptance letter from the university.
3. Proof of funds showing you can cover your living expenses and tuition fees.
4. Bank statements.
5. Educational documents or evidence of sponsorship (if applicable).
6. Medical examination report from a doctor authorized by immigration.
7. Police clearance certificates from your country of birth and from any other countries where you have lived for six months or more in the past five years.
8. Passport-sized photographs.
9. Payment for the study permit application fee (currently 150 CAD).
10. Custodian Declaration (IMM 5646) (if applicable), required if you are a minor, must be signed by your custodian in Canada.
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| Part timework | Entirely: During planned school breaks, such as the summer or winter holidays, international students studying in Canada are frequently permitted to work entirely. Under 20 Hours (With Possible Exceptions): International students may only be able to work part-time for up to 20 hours a week during ordinary semesters. But, according to your program or any particular work visa you may be eligible for, there might be an exception. |
| Post-study work opportunity | Canada's Post-Graduation Work Permit (PGWP) program: After completing their studies, qualifying international graduates are permitted to work in Canada for a maximum of three years under the terms of this government-mandated scheme. To be eligible, your course of study must be from an approved educational institution, and you must apply for the PGWP as soon as you graduate. Even though NPU might not be on the list of approved universities, you should consider returning to Canada to finish your undergraduate degree or enrolling in a post-graduate program at one of the universities eligible for the PGWP |
