Master of Entrepreneurship & Tourism in Marketing Management & Tourism

The Master of Entrepreneurship & Tourism in Marketing Management & Tourism at MCI Management Center Innsbruck is a 2-year, 120-credit full-time master’s programme taught in English and German in Innsbruck, with March and September intakes. It sits within Business & Management and covers tourism and hospitality management, services, events and destination development. The Marketing Management & Tourism specialisation lets students deepen this area. Students combine core courses with specialised electives, and the programme builds toward a master’s thesis or research project. MCI Management Center Innsbruck is an Innsbruck-based university of applied sciences known as the Entrepreneurial School. The programme is aimed at students who want a rigorous grounding in this field in an international classroom. Listed tuition is about €15,000 per year.

Course Details

CategoryDetails
TimeFull Time
CampusInnsbruck
Duration2
Deadline-Datetbc,9-November,
Fee Per Year15000
Application FeeMost public universities in Austria do not charge a general direct application fee, though some specific programs or entrance examinations cost around €50
Currencyeuro
Intake Linkhttps://www.mci.edu/de/studium/bewerbung-und-zulassung
Deadline Linkhttps://www.mci.edu/de/studium/bewerbung-und-zulassung
IntakesMarch
Program language requirementCEFR Level:C1 TOEFL iBT:85 TOEFL pBT:560 IELTS Academic (on-site or online):6.5 PTE Academic :65 Cambridge English Business Vantage (BEC):Higher - 180 Cambridge English Advanced (CAE): 180 (CAE) or 200 (CPE) Oxford Test of English:120 in all skills LanguageCert Academic:75

Who can Choose this program?

You need a Bachelor’s degree in Tourism Management, Hospitality Management, Business Administration (with tourism/entrepreneurship focus), Entrepreneurship, Economics (with tourism focus), Event Management, Leisure Management, or a closely related field.

Additional Information

CategoryDetails
Scope of the programGraduates of the Master of Entrepreneurship & Tourism in Marketing Management & Tourism can find work in hotels, travel, events, destinations and leisure businesses. Typical roles include hospitality manager, tourism manager, event manager. Graduates can pursue doctoral research or enter the job market directly. International graduates can explore both the Austrian and wider European job markets. The degree builds analytical thinking, subject expertise and the ability to work in international, interdisciplinary teams.
Program entry requirementAdmission to a Master’s program requires a relevant Bachelor’s degree or recognized equivalent from an accredited institution. Cover letter C.V. / Résumé (typewritten) Copy of passport or identitiy card (front and back) Valid passport photo Certificate from a secondary technical and vocational school or certificate of apprenticeship Matura certificate / School Leaving Certificate or other certificate of higher education entrance qualification, or most recent certificate available Evidence of completed higher education entrance examination or relevant vocational qualification Evidence of professional experience or internships
Required GPABachelor’s: CGPA of 2.5 or equivalent (may vary by program).
GRE RequiredNo
GMAT RequiredNo
Application ProcessAdmission Checklist Completed university application form All academic transcripts (officially translated into English or German) Passport/Travel document ID Photo LOM / SOP Proof of English/German language proficiency Proof of financial support Any other required documents depending on the University Documents Legalization is must before applying in most of the universities IBCC, HEC, MOFA Attestation is also required before applying in universities. Bank Statement 10K to 12K Euros Process time 6 to 8 months
Available Scholarshipshttps://studyabroadupdates.com/austrian-government-scholarships/
Program accreditationDegree programme accredited by AQ Austria (Agency for Quality Assurance and Accreditation Austria), as required for all Austrian university-of-applied-sciences (FH) programmes; MCI also holds AACSB accreditation
Living expensesLiving Expenses in Austria Monthly Budget: Generally estimated at €900 to €1,200 per month in mid-sized cities (like Graz or Linz), while living in Vienna usually demands €1,100 to €1,400 per month to live comfortably. Accommodation: Student dormitories are the most cost-effective option, averaging €250 to €450 per month including utilities. Private apartments or shared flats (WG) range higher. Visa Proof of Funds: To clear the student residence permit requirements, you must demonstrate access to a baseline liquidity of approximately €12,000 for one academic year (~€1,000 per month) parked in an accessible or blocked bank account.
Visa Process DetailsVisa Checklist Passport (valid for a minimum of three months after the intended stay) Completed visa application forms (signed) Two recent passport-sized photos Notification/confirmation of admission from an Austrian higher education institution Proof of health insurance coverage in Austria (30K) Proof of sufficient financial resources (€14,604 for students over 24 years old & €8,064 for under 24.) The funds have to be in a savings or bank account for at least 6 months that must bear the applicant’s/guardian’s name and be accessible from Austria. Birth certificate or equivalent document (legalized and translated) Proof of accommodation in Austria (dorm reservation, rental agreement) Academic transcripts (translated if necessary) Proof of language proficiency Police clearance certificate from the country of residence – no older than 3 months at the time of application (legalized and translated) Copy of flight ticket booking Application fees for Residence Permit (€120) & Visa-D (€150)
Part timeworkPart-Time Work in Austria Hours: Non-EU international students are legally allowed to work up to 20 hours per week during the semester. During official university holidays, students can scale up to full-time (40 hours per week). Average Pay: There is no single statutory minimum wage, but wages are regulated by sector-specific collective agreements. Typical student roles pay between €10 and €15 per hour. Essentials: Your employer must actively apply for a work permit from the Public Employment Service (AMS) before you start working. Marginal Earnings Sweet Spot: Working roughly 8 to 10 hours a week to stay below the national marginal earnings threshold (~€518/month) exempts you from standard employee social security contributions.
Post-study work opportunityPost-Study Work Opportunities 12-Month Stay-Back Window: Upon graduating with a Bachelor's, Master's, or PhD from an accredited Austrian university, you can extend your student residence permit for up to 12 months to look for a job or start a business. The Red-White-Red (RWR) Card: Once you secure a job contract matching your degree level that meets local starting salary standards, you can transition to a Red-White-Red Card for Graduates without undergoing a local labor market shortage check. Upgrading your Status: After working legally under an initial RWR card for a specified period, you can upgrade to a Red-White-Red Card Plus, which grants completely unrestricted access to the entire Austrian job market.

What are the admission requirements for the Master of Entrepreneurship & Tourism program?

Admission to the Master of Entrepreneurship & Tourism program requires a relevant Bachelor's degree or recognized equivalent from an accredited institution, along with a completed university application form, academic transcripts, passport, ID photo, proof of language proficiency, and additional documents as specified in the application checklist.

How much is the tuition fee for the Master's program at MCI Management Center Innsbruck?

The tuition fee for the Master of Entrepreneurship & Tourism at MCI Management Center Innsbruck is approximately €15,000 per year.

What job opportunities are available after completing the Master's in Marketing Management & Tourism?

Graduates of the Master of Entrepreneurship & Tourism can work in various roles within hotels, travel agencies, events, and leisure businesses, such as hospitality manager, tourism manager, or event manager. They may also pursue doctoral research or enter the job market directly in both Austrian and wider European job markets.

What are the language requirements for the Master of Entrepreneurship & Tourism program?

The language requirement for the program is a CEFR Level C1 in either English or German. Accepted English proficiency tests include IELTS Academic with a minimum score of 6.5, TOEFL iBT with a minimum score of 85, and several others.

Can international students work while studying in Austria?

Yes, non-EU international students are allowed to work up to 20 hours per week during the semester. During official university holidays, students may work full-time, up to 40 hours per week. It is important for students to ensure their employer applies for a work permit before starting employment.

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